Tuesday, 16 August 2011

Week 1 Desktop publishing

The images below are from the anime 'Tiger & Bunny', in short it's similar to Disney's 'Incredibles' - multiple superheros work together to save the city. Each hero gets sponsored by one or several companies (similar to atheletes) and so wear their logos. Story wise, this is how each character earn their living, but in real life these companies actually sponsor the anime and get product placement throughout the entire anime. I thought this is interesting because without the extra funding, the show wouldn't be successful as it is today (in Japan) Below are images from the opening sequence of the show.
Sponsored by Softbank and SHF figwarts
Sponsored by Crusade and Bandai (not shown)
Pepsi
Ustream
Dmm and Calbee

Because the brand name is then associated with each character, all merchandise will contain the advertisment, giving even more exposure to the companies.



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